Jean-Louis Gassée (former Apple VP) covers some history of Mac versus PC fight which some people want to apply to the iOS/Android competition of today. In the old days, we used to say that the SJ Mercury thought "beleaguered" was part of Apple's corporate name. http://www.mondaynote.com/2011/05/01/carnival-barker-edition-show-me-your-ios... > Apple is doing it wrong, Apple is living on borrowed time! Apple will Fail Again! This idea, this meme, isn’t new. For more than 30 years we’ve heard a number of versions of the “Apple is doomed” requiem.